Snapshot
Equity: institutional banking brand, exchange accounts, hybrid debit products.
Plu: spend-first wallet with transparent exchange + crypto rails.
Pricing shifts — validate inside live apps.
Spread mathematics
Even ~4% annualised bleed on $100 monthly USD spend is thousands of KES — enough for extra Cursor seats or flights.
Where Equity shines
Deposit insurance psychology, branch resolutions, integrated loans.
Salary GLs domiciled already — adding virtual cards frictionless for existing customers.
Where Plu shines
No monthly maintenance story on prepaid spend wallets.
M-Pesa-native funding without forcing banking bundles.
USDT acceptance for crypto-native pros.
Hybrid strategy
Leave salary + savings inside Equity if that comforts you — route discretionary USD international spend through Plu for cleaner exchange.
FAQ
Regulation? Both operate under Kenyan payment oversight expectations.
Salary into Plu? Not a bank replacement — receive wages traditionally, load spend wallet intentionally.